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Marketing Modernity
Language
English
English
Book
Hardback
Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in...
Libristo code: 06704742
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Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
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About the book
Full name
Marketing Modernity
Author
Adam Arvidsson
Language
English
English
Binding
Book - Hardback
Date of issue
2003
Number of pages
192
EAN
9780415270441
ISBN
9780415270441
Libristo code
06704742
Publishers
Taylor & Francis Ltd
Weight
476
Dimensions
156 x 234 x 18
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