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Multicultural Perspectives in Customer Behaviour

Language EnglishEnglish
Book Paperback
Book Multicultural Perspectives in Customer Behaviour Maria G. Piacentini
Libristo code: 06707629
Publishers Taylor & Francis Ltd, July 2014
With globalisation taking centre stage in the business world and multiculturalism affecting markets... Full description
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74.67 €
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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives.

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About the book

Full name Multicultural Perspectives in Customer Behaviour
Author Maria G. Piacentini, Charles C. Cui
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 184
EAN 9781138008922
ISBN 9781138008922
Libristo code 06707629
Publishers Taylor & Francis Ltd
Weight 340
Dimensions 174 x 246 x 15

Categories

Medicine & Nursing > Clinical & internal medicine > Diseases & disorders > Infectious & contagious diseases
Medicine & Nursing > Clinical & internal medicine > Diseases & disorders > Immunology
Medicine & Nursing > Medical specialties, branches of medicine > Pathology > Medical microbiology & virology
Technology, Engineering, Agriculture > Biochemical engineering > Biotechnology
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