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Multicultural Perspectives in Customer Behaviour
Language
English
English
Book
Hardback
With globalisation taking centre stage in the business world and multiculturalism affecting markets...
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Libristo code: 06707630
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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
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About the book
Full name
Multicultural Perspectives in Customer Behaviour
Author
Maria Piacentini, Charles Cui
Language
English
English
Binding
Book - Hardback
Date of issue
2012
Number of pages
171
EAN
9780415628907
ISBN
9780415628907
Libristo code
06707630
Publishers
Taylor & Francis Ltd
Weight
494
Dimensions
180 x 253 x 19
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