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Optimal Bundling
Marketing Strategies for Improving Economic Performance
Language
English
English
Book
Hardback
Scientific knowledge and practical advice are combined in this book. Leading scientists present thei...
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Libristo code: 01566811
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373 b
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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales.
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About the book
Full name
Optimal Bundling
Author
Ralph Fürderer, Andreas Herrmann, Georg Wübker
Language
English
English
Binding
Book - Hardback
Date of issue
1999
Number of pages
299
EAN
9783540652472
ISBN
3540652477
Libristo code
01566811
Weight
1360
Dimensions
155 x 235 x 21
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