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Optimal Bundling
Marketing Strategies for Improving Economic Performance
Language
English
English
Book
Paperback
Scientific knowledge and practical advice are combined in this book. Leading scientists present thei...
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Libristo code: 01653465
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373 b
373 b
154.64
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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales.
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About the book
Full name
Optimal Bundling
Author
Ralph Fuerderer, Andreas Herrmann, Georg Wuebker
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
299
EAN
9783642084591
ISBN
3642084591
Libristo code
01653465
Weight
480
Dimensions
155 x 235 x 17
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