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Packaging Design - Successful Product Branding From Concept to Shelf 2e
Language
English
English
Book
Paperback
Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverag...
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Libristo code: 01212047
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154 b
154 b
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Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products.
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About the book
Full name
Packaging Design - Successful Product Branding From Concept to Shelf 2e
Author
Marianne R Klimchuk
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
256
EAN
9781118027066
ISBN
111802706X
Libristo code
01212047
Publishers
John Wiley & Sons Inc
Weight
648
Dimensions
203 x 228 x 14
Categories
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