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English
Book
Paperback
In the global economy, the customer has more and better choices than ever before, bringing on one of...
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Libristo code: 06714823
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179 b
179 b
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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
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About the book
Full name
Practical Guide to CRM
Author
Janice Reynolds
Language
English
English
Binding
Book - Paperback
Date of issue
2002
Number of pages
304
EAN
9781578201020
ISBN
9781578201020
Libristo code
06714823
Publishers
Taylor & Francis Ltd
Weight
494
Dimensions
154 x 227 x 19
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