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Practical Guide to CRM

Name: Practical Guide to CRM
Brand: Taylor & Francis Ltd
SKU: 18170780
Price: 250.76 EUR
Availability: InStock
Author: Janice Reynolds
ISBN: 9781138412446

Janice Reynolds

Language

English

Book Hardback

Libristo code: 18170780

Publishers Taylor & Francis Ltd, July 2017

In the global economy, the customer has more and better choices than ever before, bringing on one of... Full description

Libristo code: 18170780

607 b

250.76 €

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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.