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Innovation is crucial for competitive advantage and long-term success. Based on both theory and prac...
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Libristo code: 02966756
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Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
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About the book
Full name
Structured Creativity
Author
Tim Sauber, Hugo Tschirky
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
227
EAN
9781349542802
ISBN
1349542806
Libristo code
02966756
Publishers
Springer Palgrave Macmillan
Weight
313
Dimensions
141 x 217 x 14
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