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Language
English
English
Book
Hardback
Innovation is crucial for competitive advantage and long-term success. Based on both theory and prac...
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Libristo code: 04777711
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277 b
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Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
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About the book
Full name
Structured Creativity
Author
Tim Sauber, Hugo Tschirky
Language
English
English
Binding
Book - Hardback
Date of issue
2005
Number of pages
227
EAN
9781403991508
ISBN
1403991502
Libristo code
04777711
Publishers
Palgrave USA
Weight
422
Dimensions
138 x 223 x 18
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